Culture Transformation
We’ll support you in driving Culture Transformation and unlocking performance at scale.
The real challenge isn’t defining culture, it’s turning it into a force that drives engagement, alignment, and business performance.
The BetterWork© Accelerator drives Culture Transformation
Discover
Define your Current State
(4 weeks)
Assess organisational culture with our AI-enhanced tool, benchmarked against 1 million global data points.
Analyse strengths, gaps, and critical opportunities for cultural growth using our research-backed framework.
Translate insights into evidence-based guidance for the Reimagine and Transform steps.
Reimagine
Co-Create the Future
(3-4 months)
Our signature approaches:
Collaboration Jam - Bring your entire organisation together in an online crowdsourced conversation
Hackathons - Design-thinking led sprints
Focus Group Series - Intimate engagement across smaller teams
Transform
Embed and Drive Change
(12 months)
Implement the four core components: leadership alignment, champion activation, symbol creation, and downstream activity & system shifts.
Showcase the organisation’s progress and visible cultural shifts.
Identify downstream activities to embed the target future-state culture across processes, systems, and ways of working.
We will work with you to deliver three business outcomes:
An AI-driven culture assessment delivering clear insights on strengths, gaps, and priorities, benchmarkedagainst over 1 million global data points.
1
An understanding of how your current culture plays out day-to-day, shared insights on the changes needed to drive impact, and a clear roadmapfor the Transform step.
2
A culture that drives that organisation’s strategic direction and deliver measurable impact.
3
Learn about the Collaboration Jam…
…our signature tech-based employee listening approach that brings your entire organisation together in an energised, multilingual conversation to address your key challenges.
Our work has transformed cultures…
Problem
New CEO Borje Ekholm was hired to turn around the business which had lost significant market share. The culture required a complete redesign to support business growth and regain their place as a giant in the market.
Discover
We conducted the largest employee engagement experiment in company history, with a Collaboration Jam that analysed insights across 85,000+ employees to identify cultural gaps and blind spots preventing business transformation.
Transform
7,600 managers and whole leadership team upskilled with clear roadmap and actions for behaviour shifts to achieve the target culture. Re-assessed culture maturity through subsequent Collaboration Jam of all 89,000 employees creating a clear view of progress and targeting areas of focus.
Reimagine
Launched 3-year culture transformation programme targeting managers and leaders first, upskilling them to become role models and change agents to cascade the cultural shift.
Impact - 3 years
Record financial performance: SEK 32bn free cash flow in 2021
96% of 89,000 employees saw positive cultural change, particularly in decision-making
82% awareness of culture focus areas by Q4 2022 (17pt increase from 2020)