Responsible Automation Insights Report

Automation is accelerating rapidly, driven by technological advances and amplified by COVID-19. Organisations face a critical question: How do you automate responsibly while bringing employees along on the journey?

Research with 25 professionals across 12 organisations revealed a practical framework built on five interconnected levers:

  1. Leaders: Provide clear narratives about why automation matters and how it benefits both organisation and people.

  2. Curiosity: Encourage employees to have open conversations about automation and collaborate to co-create the future.

  3. Skills: Prioritise building both human and digital capabilities. Without them, automation fails.

  4. Inclusion: Invest in vulnerable groups and ensure reskilling initiatives are accessible to all.

  5. Collaboration: Create a culture of experimentation where teams can fail fast and learn quickly.

Organisations that automate responsibly realise tangible benefits. The top priorities identified by members include better efficiency (39%), more ‘good’ work (29%), and increased profitability (12%).

The urgency is clear: over 50% of employees will need reskilling within the next five years. Organisations that act now, with empathy, clear communication, and a focus on skills, will build sustainable competitive advantage.